donderdag 2 augustus 2018

augustus 02, 2018
There are less expats arriving in 

Thailand than ever before and a 

significant amount of expats under 

60 years have now left Thailand. 

The future of Western Expat looks seriously hit and compromised by shifting market trends from falling Western tourists (which even Tourism authority of Thailand finally admitted in July 2018), rising costs of living in Thailand to the influx of Chinese and Indian tourists changing the dynamics.

The trends suggest a worrying time for the future of the Western Expat in Thailand.

In 2016 20% of the sample were Expats that had only lived in Thailand for 3 or less years, two years later that figure had dropped to 14%. The arrivals have also been retirees and not working younger expat, with the average age increasing a whopping ten years from 50 year to just over 60 years old in just two years.

The more recent commercial opportunity for the Western Expat in Thailand seen over the last ten years is in rapid decline and the country moves back to its core of a retiree destination for Westerners. 

Only 1 in 5 expats are now under the age of 50 years old and only 2% under 30 years old. Back in 2016, 10% were under the age of 30 and 33% were under 50 years old.

So, should we be surprised? In short, no as two years ago when asked ‘Are you happier than when you first arrived?’ 39% said they were not and 44% of this came from the under 60 year old working expats who cited financial pressures as the reason for their unhappiness.

On top of that when asked ‘Have you considered leaving Thailand over the last 12 months?’ 66% in 2016 said yes and this was the largely the voice of the working expats. Well they have come good on their promises and finally left the country.

Today only 23% of our sample is working expats compared to 42% two years ago.

In this years survey only 34% said they have considered leaving Thailand in the last 12 months, half the figure from only 2 years ago and now most of us are happy or at least the same from when we first arrived, which was not the case two years ago with ‘unhappier’ being the most popular reply.

The rate of change in only two years is quite startling and one must wonder if this level of attrition will continue or level out going forward?

Expat Monthly Budgets

We then looked at expat budgets and 1 in 4 (23%) have a monthly budget of between 25k and 45k baht a month. Although almost half (48%) have monthly budgets of over 65k baht a month, with 1 in 10 having over 145k baht to spend.

Interestingly, Expats demonstrate good ownership of property and vehicles. This would have helped in reducing their monthly expenses. 

 A huge 75% of expats say they own a car (rising to 88% in Hua Hin) and also 1 in 2 claim to own a house or villa, with 1 in 5 owning a condo.

Expat Relationship Status

45% of expats are married to a Thai, with almost 1 in 10 married to non-Thais. 73% are in some form of a relationship. 

Slightly more expats in Pattaya are single than sample average, with 1 in 3 saying they are single.

Where do Expats live?

Bangkok and Pattaya continue to be the top two locations accounting for 41% of where expats live (22% and 19%). Notable others include 13% in Chiang Mai, 8% Phuket/Krabi and 6% in Hua Hin. No real shifts in this over the last 4 years.

Bangkok remains strong for working expats with 51% and a much younger demographic therefore seen here, with 38% under 50 years old.

Still many Expats don’t have Health Insurance

Much has been written over the last 12 months about whether or not it will be made mandatory for all expats to have health insurance in order to live in Thailand. 59% of expats have health insurance (34% do not whilst 7% no but plan too soon). 

Those in Bangkok, typically a bit younger and also working, show highest levels of health insurance with 70% having this.

What media do Expats use?

We also asked that besides Thaivisa what other media do expats use. Not that surprisingly Bangkok Post and The Nation are on top, whilst both the Phuket media – Phuket News and Phuket Gazette/The Thaiger – came after those 2.

90% of expats in Bangkok read the Bangkok Post.

Digital Media Consumption

For the first time we included a question on expats use of Facebook, You Tube, Netflix and Line. ¾ of respondents use Facebook and You Tube at least once a week and relative newcomer to Thailand, Netflix, already has almost 1 in 3 expats subscribed.

Interestingly, although Line is certainly strong nationally among expats with 66% using at least once a week, in Bangkok it is the strongest of the 4 platforms with 80% of expats using it. 

By contrast in neighbouring Pattaya, only 57% use Line, so below the national average.

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